Frame.io is excellent at what it does — post-production review. Loot lives one step earlier in the lifecycle: it's the document the brief was written in, the shot list ticked on set, and then also the gallery the client signs off on. We're not trying to out-Frame Frame; we're trying to make the brief and the deliverables live in the same place so context never gets lost. If your team is happy bouncing between Frame.io for review and StudioBinder (or a folder of Notion docs) for everything before the shoot, that's a perfectly valid stack and you don't need us.

Boutique houses, freelance producers, and small in-house brand teams. The pricing model and feature shape (per-workspace, free guest seats, simple per-folder permissions) target teams of 1-15 people running 5-30 productions a year. If you're a 200-person studio with a custom pipeline running on Autodesk Flow, this is not the tool — and that's a feature, not a bug.

You can export every brief as a self-contained HTML file (with all media embedded) at any time. Content sets export as a folder of original files. We don't lock you in. The data is yours, the briefs are yours, and we want them to outlive Loot if Loot ever dies.

Three options, mix and match per project: invite the client into your workspace as a "client" role (full edit on content approvals, view-only on briefs); send a share link that opens the brief or gallery without an account; or grant per-resource access so a client only sees the project they're paying for and nothing else in your workspace. Most teams use all three for different relationships.

For now, yes. We're letting people in batch by batch while the product is still settling. Sign up to the waitlist and we'll be in touch when access opens for you. If you have a specific production starting soon and want to skip the queue, reply to the confirmation email and we'll see what we can do.